Will Danilow | Writer

If we lived in a world where people were as honest and straightforward as AT&T Fiber’s Straightforward Pricing, I’d freely admit that I had a shoe repair guy add a quarter of an inch to the loafers I wore at my wedding. But we don’t, so I won’t.

Director | Harold Einstein

My partner and I wrote and created Tide’s Bradshaw Stain campaign for Super Bowl LI. We had the idea to warp reality by putting a stain on Terry Bradshaw in front of 100 million people and become the first brand to integrate our creative into the live Super Bowl broadcast.

We introduced the stain to America during the halftime promo, let Twitter go nuts, and then cleaned up the mess 10 minutes later with our spot.

Director | Traktor

Cannes: 5x Gold, 4x Silver, 3x Bronze
D&AD: 3x Graphite, 2x Wood
One Show: 1x Penta,1x Bronze, 3x Merit
Clios: 3x Gold, 1x Silver
London International Awards: 2x Gold, 3x Silver

When your internet is shit, you get loading wheels instead of content. And when you get loading wheels instead of content, you get Kevin Garnett popping out of those loading wheels and shit talking you about how your internet is shit.

Shit!

Director | Tim & Eric

Adweek Feature

Since 2017, more than 600 Black Americans have died during routine traffic stops. The DWB was created to highlight the double standards and injustice Black people in America face daily. To bring attention to this tragic reality. To start a conversation.

Thank you to Rony Castor and Tony O’Neill for giving us the opportunity to collaborate on this urgent, powerful idea.

One Show: 1x Bronze, 2x Merit
Clios: 1x Grand Clio, 1x Silver
D&AD: 1x Graphite Pencil, 1x Shortlist

Big. Gig. Energy.

Director | Los Perez

I write satire for a friend’s newspaper, The Rye Record, under different pseudonyms about 3-4 times a year. And in early 2021, I had a realization that Kanye’s name is strangely similar to Rye’s. And considering it would be insanely not insane to believe that he would offer a town, whose name shares a likeness to his own, a ton of money to rename to Ye, permanently… here we are.

The article crashed the Rye Record website, got picked up by lots of publications, fueled a super entertaining reddit thread, organically started a change.org petition, got picked up by realtor.com, and blah blah blah.

Business Insider

Reddit

The Richest

Realtor.com

Westchester Magazine

Change.org

ABC

When we think about dreams, we think about colorful fantasies. So it’s kind of weird how every dream actually starts with closing your eyes and staring into the darkness.

Shot this with Claudio Miranda.

Director | Rich Lee

I pitched an ad for this campaign that was like the kiss scene from The Notebook, except instead of making out in the rain they just rubbed their cheeks against each other for a while.

Suffice to say, Ok Make Out was not bought.

Director | Adam & Dave
Director | Peter Carstairs
Director | Jonathan Krisel

Creativity Editor’s Pick

Gronk + Jeffrey Tambor, don't think much else needs to be said.

Director | Max Sherman

The Rock wouldn’t be Spencer Strasmore without Chloe Domont. Insecure wouldn’t be Insecure without Amy Aniobi. And HBO wouldn’t be HBO without the women who write, direct, and produce its shows. So we came up with a campaign called “Because Of Her" to celebrate the women who make it all happen.

Creativity Editor’s Pick

One Show: 1x Merit

Go to Moab.

Call Dan Mick (435-259-4567).

Have him drive you up Hell’s Revenge.

Lucky Charms aren’t just magically delicious, colorful marshmallows with cheerio-like oats… they are literally lucky charms. Please note, this is not a legal claim. Not even close. Not even a little.

Shot these with Bob Yeoman.

Director | Josh and Vince

Gigillionaire. It’s a pun.

Director | Zach Math

Being a kid can suck. Sure, you don’t have to pay for laundry by the pound or feed yourself, but you also can’t arbitrarily decide that you’re going to act like Tuesday night is Saturday night and go out to a bar, eat a couple slices of pizza, maybe even a burger too, and feel terribly about yourself in the morning. Why? Because your mom wouldn’t let you do that BECAUSE YOU’RE TWELVE.

So, kids actually have to wait a whole week for Saturday. Thus! It is the Saturday-Squad’s mission to bring kids a bit of Saturday, every day. Satur-Yay-Aaah, indeed.

You know the icons.
You hate the icons.
We fucked up the icons.

Director | Los Perez

Lily. You know the one.

Director | Hank Perlman

Some of these things lived, some of them didn’t. Some of them aren’t even things.

But I like ‘em all, so here they are.